LA PALM ROYAL BEACH HOTEL IN ACCRA – GHANA TARGETING AMERICAN TOURISTS
BY AMBASSADOR NANCY SAM
According to St. Augustine “The world is a book and those who do not travel read only one page”. Last summer, La-Palm Royal Beach Hotel was one of the many key players in the hospitality and travel industry that gathered from all over the globe at the World Travel Expo (WTE) in Miami to showcase their facilities and destinations to the world.
La-Palm Royal Beach Hotel, located in Ghana’s capital city of Accra, is an upscale beachfront facility seated on 30 acres of manicured green lawns and just about five kilometers away from the Kotoka International Airport. Overlooking the Atlantic Ocean, all 159 rooms in chalet-style layout with balconies and fabulous ocean or garden views create a charming village ambience offering a haven of comfort and relaxation.
In recent years, Ghana has witnessed an increase in African Americans visiting the West African country, resulting from the two campaigns launched by the government of Ghana known as the “Year of Return,” in 2019 and “Beyond the Return” in 2020 – initiatives which encourage people of African heritage to “return” to Ghana and reconnect with the land of their ancestors. The campaigns have been successful as thousands of African diasporas visit Ghana every year while many have fully relocated and settled there.
The World Travel Expo Miami brings together a wide range of attendees, including travel industry professionals, such as tour operators, travel agents, airlines, hotels, resorts, and destination marketing organizations, who are interested in exploring travel options and learning about new destinations.
Thus, attending and exhibiting at the WTE was a strategic marketing outreach for La-Palm as the expo offered a great opportunity for the hotel to increase visibility in the Americas market and to promote its location as a preferred lodging and travel destination to a huge global audience.
“Overall, the expo was a good outing for us as we had positive conversations with many attendees and potential patrons,” says Anthony Ghansah, General Manager of La Palm Royal Beach Hotel. “While many visitors at the event have visited Ghana in the past and they expressed interest in returning, a small number of people have never heard about the country. Now, they know where we are, and they are excited about visiting Ghana. The U.S. is a prime target market for us to attract patrons to our hotel, and we will continue to deepen our engagements to create better exposure for La Palm and the Golden Beach Hotel brand”.
La-Palm stands out as a premier seaside hotel with a state-of-the-art conference center, banquet facilities and elegant ballrooms for gala dinners, conferences, seminars, meetings, exhibitions, and wedding celebrations. With close proximity to the Central Business District, Embassies, marketplaces, main tourist attractions including Kwame Nkrumah Mausoleum, the hotel is one of Accra’s principal addresses for entrepreneurs, top government officials, foreign delegations and vacationers. From its array of dining options to its sparkling pool and vibrant shopping mall, every corner of the La-Palm Royal Beach Hotel exudes elegance and sophistication, promising an unforgettable stay for travelers.
