FITCE: Elevating Global Cultures – Center for International Trade Development – CITD

SOUTH FLORIDA’S LARGEST TRADE AND CULTURAL EXPO AMPLIFYING AFRICAN TRADITIONS

BY PAOLA ISAAC

The Florida International Trade and Cultural Expo (FITCE) is one of the major annual events in South Florida drawing more than 2,000 attendees, exhibitors, international and local businesses, federal, state, and local agencies from over 70 countries. Organized by Broward County, the trade and cultural expo has grown in popularity over the years based on its record of featuring eminent personalities which include current and former presidents, ministers, cultural ambassadors, cabinet members, and industry experts from around the world.

FITCE enhances trade and cultural exchange by providing the tools and resources for those seeking to grow their businesses internationally. The event features many impactful activities such as speed matchmaking with country representatives, American and international buyers panel, world expo marketplace, panel discussions and seminars, as well as networking cocktail reception.

A key segment of the event is “Doing Business with the World” which brings foreign government officials, ambassadors, consuls general, trade commissioners, and bi-national chambers of commerce from many countries to present opportunities in their regions of the world. African representation at this event has witnessed an impressive growth with the participation of high-profile traditional rulers, monarchs, and top government officials showcasing their countries during the “Doing Business in Africa” segment of the program.

Notable past attendees from Africa include; His Excellency P. Pillay Vyapooray, Former President of Mauritius, The Honorable Festus Keyamo, Minister of Aviation & Aerospace Development, Nigeria, The Honorable Nana Anim Obiri, Cultural Ambassador for the Promotion of Culture, National Commission on Culture for the Republic of Ghana, The Honorable Elizabeth Naa Kwatsoe Tawiah Sackay, Mayor of Accra, Ghana, Her Royal Highness Clarisse Douala Bell, Queen of Canton Bell, Cameroon, His Royal Highness Nana Semeshia Ohene Asah Krofa II, Traditional Ruler of Ahwerease, Akuapem Traditional Area, Eastern Region, Ghana.

“I am accompanied today by women entrepreneurs who have come to demonstrate the know-how of women and I am excited to present all the business opportunities in Cameroon,” says Queen Larisse Douala Bell of Cameroon.

“We are here to promote Ghana. People should come to Ghana to witness our rich culture and all the beautiful things we have to offer,” says Nana Semeshia Ohene Asah Krofa II (Heir Apparent of Ahwerase-Akuapem).

As FITCE continues to expand South Florida’s position as a nexus for global trade, investment, and culture, the event would remain a viable platform for forging business connections and alliances.