THE GROWING AFRICAN PRESENCE AT SOUTH FLORIDA’S LARGEST TRADE AND CULTURAL EXPO
BY PAOLA ISAAC
Again, Broward County delivered another successful Florida International Trade and Cultural Expo (FITCE) from October 23-24, 2024. The 9th edition of this major annual event in South Florida drew participants from more than 80 countries. As usual, the Greater Fort Lauderdale and Broward County Convention Center welcomed over 2,000 high-level government officials, international trade experts, local and international businesses, and cultural delegations from around the world.
Sponsored by Global Oved Dei Seminary and University (GODSU) and moderated by Dr. Diane Moore-Eubanks, representatives from seven African countries participated in the “Doing Business in Africa” panel. Panelists included Martha Oppong Afriyie from the Ghana Investment Promotion Centre, Macpherson Fred-Ileogben from the Nigerian Export Promotion Council, Chafika El Habti, Consul General of the Kingdom of Morocco in Miami, Rony Desvarennes, Honorary Consul of The Gambia in Miami, Charmaine Matheus, Acting CEO of the Namibia Tourism Board, and Captain William Ruto, CEO of Kenya Ports Authority. These high-ranking government officials represented various public agencies, offering valuable insights on business opportunities across the African continent.
FITCE provides an excellent platform for engaging in discussions on international trade, foreign direct investment, and cultural exchange. In addition to insightful panel discussions, the event also featured a world expo marketplace, speed matchmaking with country representatives, buyer meet-and-greets, and a range of other impactful activities such as cultural exhibitions and fashion shows.
As the annual event gears up for its 10th anniversary in 2025, it is set to grow even bigger, with an increasing number of partners, sponsors, exhibitors, and participants. This event will remain a key platform for building valuable business connections and strategic alliances as FITCE further strengthens South Florida’s position as a hub for global trade, investment, and culture.
